Timex's "Takes a licking and keeps on ticking" tagline dates back to the 1950s, but its resurgence in the 1990s means many from younger generations remember it fondly. That's important because it's printed right on the dial of this watch. The line — along with the Timex branding — appears in white on a black dial, as do the markers and hands. A blend of ceramic and bio-based resin is used to make the black case, which sits on a textured bio-based resin strap.