Based in Milan, Timex design director Giorgio Galli defines the company's style. His vision is clear with the S1 Automatic. It has an injection-molded stainless steel case with lateral cutouts, and a matching sunburst dial adorned with a synthetic ruby, double-polished hour markers, and cut-through markings on the minute track. It sits below a domed K1 mineral crystal, with the super-reliable Miyota 9039 automatic movement visible through the display caseback. Finished with a soft synthetic rubber strap that has a riveted strap-keeper design.