After 20 years of being the face of forest fire prevention, Smokey Bear received so much mail that the postal service awarded him his own zip code in 1964. This Smokey 64' field watch marks that moment, featuring a Seiko NH38A automatic movement with a 41-hour power reserve. It has a stainless steel case, a screw-down crown, green Super LumiNova hands and numerals, and a deep brown dial with Smokey's famous slogan. A canvas NATO strap and a leather strap are included and 10% of all proceeds from the sale of this watch go directly back to the US Forest Service.