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Magazine B: Snow Peak

Magazine B: Snow Peak

A deep dive into the 60-year evolution of the innovative outdoor brand.


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Editor’s Note

Mountaineer Yukio Yamaf founded Snow Peak in 1958. With the help of his son, Tohru, the company has evolved from a small line of climbing products in Niigata Prefecture, Japan, to an international outdoor brand. Their design-driven, legacy-grade gear and apparel have reimagined the way people connect with nature. In this issue of B, the magazine explores Snow Peak's legacy and the fundamentals that propelled them to where they are today.