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Magazine B: Lego

Magazine B: Lego

This issue of brand-focused B looks at the beloved maker of building toys.

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Editor’s Note

Founded in Billund, Denmark in 1932, Lego — short for the Danish words "leg godt", or "play well" — has grown into a brand beloved by kids and adults alike. This early issue of brand-focused B takes a look at the global toymaker. While synonymous with the plastic building toys it produces, it has grown to encompass movies, TV shows, video games, and theme parks, while also partnering with other pop culture brands to extend the reach and value of both parties.