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Magazine B: Helvetica

Magazine B: Helvetica

Brand-focused magazine B steps away from corporate identities to take a look at the ubiquitous typeface.

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Editor’s Note

It might seem odd for a brand-focused magazine such as B to focus on a typeface. Yet since its debut in 1957, Helvetica has taken on a life of its own, with pervasive use in public signage, digital interfaces, and even other brands' advertisements. Meant to prioritize readability and neutrality, it has nevertheless become associated with modernism and quality design. This archival issue includes opinion pieces and notable quotes on the font from various designers, examples of its use in public, and a look at the typeface's influence and legacy.