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Magazine B: Apple Music

Magazine B: Apple Music

Apple has music in its DNA, and B takes a dive into its streaming service in this archival issue.

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Editor’s Note

Apple's streaming service launched in 2015 — 2014, technically, if you remember its Beats Music roots — but Apple has had music in its DNA since the beginning. In this issue of B, the staff examines both the design and branding of the streaming service and the larger relationship between the company and the music industry, from Steve Jobs' love of Dylan and The Beatles to iTunes, the iPod, and beyond.