It's not the most prestigious watchmaker in the world, but Rolex might be the most influential. From the Oyster Perpetual in the 1930s to the Submariner, Explorer, GMT Master, and Daytona, its designs are instantly recognizable and timeless. The Watch Book Rolex: Next Generation is filled with information about both the company and its timepieces, courtesy of bestselling author and so-called "watch pope" Gisbert L. Brunner. Alongside the knowledge are full-color photographs that provide the reader with a visual guide through the brand's storied history, including its influence on pop culture and the arts.