Smokey Bear has been the mascot of fire prevention for the U.S. Forest Service since 1944. This field watch honors that legacy with a heritage design and graphics. Smokey and his "ONLY YOU" slogan appear at 12 o'clock on the textured watch face alongside Green Super-LumiNova-filled numerals and hands, with Smokey's shovel used as a counterweight on the seconds hand. Contrasting polished and satin-finished elements give contrast to the 38mm stainless steel case, which houses a reliable Seiko automatic movement. The watch sits on a brown leather strap; a canvas NATO strap is also included.