A Rolex is much more than a watch. And The Impossible Collection is much more than a book. This hardbound work of art pays proper tribute to the most coveted watch brand ever, dating back to the company's genesis in 1905. The most valuable and technically innovate models are showcased - including timepieces never before seen in print. At nearly 200 pages with beautiful illustrations and photography, the book chronicles some of the most iconic watches in Rolex's rich history, from an Explorer worn during Sir Edmund Hillary's expedition to the summit of Mt. Everest in 1953, to the Chronograph worn by George Lazenby in the James Bond film On Her Majesty's Secret Service. Exceeded only by the craftsmanship of the watches themselves, The Impossible Collection, published by Assouline, is hand-bound with color plates that are hand-tipped on each page of art-quality paper. It's packaged in a linen clamshell presentation case with a metal plaque.