In 1987, salon owner Dennis Paphitis set a new standard in beauty with the introduction of Aesop. The Australian-based skin and hair care brand changed the industry with its deep dedication to quality, plant-based ingredients, and apothecary-style packaging. Their simplified approach goes beyond just their products with their unconventional marketing and branding methods and uniquely designed stores. For the 16th issue, Magazine B analyzes the unwavered ethics and standards behind Aesop that put the brand in a league of its own.