With box office receipts in the billions and a history dating back over eight decades, Marvel is one of the most recognizable names in popular culture. How it got to that position isn't an accident — with clever use of graphic identity, it built the brands of its characters in a meticulous way. Marvel By Design digs deep into the company's visual language, looking at everything from logos to color choices in order to explain how it's become one of the most valued brands in media. The in-depth text is joined by loads of full-color images, making it ideal for both serious reading and casual flip-throughs.