{"title":"Billy Reid","description":"\u003cspan data-sheets-value=\"{\u0026quot;1\u0026quot;:2,\u0026quot;2\u0026quot;:\u0026quot;Hailing from deep in Alabama, not your typical fashion powerhouse location, award-winning designer Billy Reid built a business around what guys actually want to wear, and it worked. Awarded in 2010 as GQ's Best New Menswear Designer, and again in 2012 as the CFDA's Menswear Designer of the Year (considered the equivalent of the Oscar's of fashion), Billy Reid \u0026amp; team continue to turn out classic pieces that are equal parts refinement and lived-in luxury with a hint of old Southern charm.\u0026quot;}\" data-sheets-userformat='{\"2\":769,\"3\":{\"1\":0},\"11\":4,\"12\":0}' data-mce-fragment=\"1\"\u003eHailing from deep in Alabama, not your typical fashion powerhouse location, award-winning designer Billy Reid built a business around what guys actually want to wear, and it worked. Awarded in 2010 as GQ's Best New Menswear Designer, and again in 2012 as the CFDA's Menswear Designer of the Year (considered the equivalent of the Oscar's of fashion), Billy Reid \u0026amp; team continue to turn out classic pieces that are equal parts refinement and lived-in luxury with a hint of old Southern charm.\u003c\/span\u003e","products":[{"product_id":"shoals-denim-shirt","title":"Billy Reid Washed Shoals Denim Shirt","description":"\u003cp\u003eBilly Reid hails from Florence, Alabama. Much like the shirts worn by the music legends who visit the Muscle Shoals Sound Studio, the Washed Shoals Denim Shirt is timeless. Cut from soft — yet rugged — cotton denim, it features two angled-flap chest pockets, antique brass snaps for both the pockets and front closure, fully felled seams, and a straight collar. 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With its ultra-soft feel and ideal weight, it features the signature distressed leather elbow patches, distinctive rope seams at the armholes, and sturdy twill tape reinforcement at the back neck. 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